Billed ROI What is the return on investment (ROI) for this campaign? Good marketing campaigns should bring you 5x your investment, so if you invest $1000 in a campaign, you would expect a return of $5000 in business. The billed ROI tells you what the ROI is based on your billed amounts.

Collected ROI tells you the ROI for your campaign based on paid invoices. The is the more important of the two numbers, as it tells you the TRUE value of this campaign. A campaign that brings you lots of clients that do not pay their bills is a terrible campaign!