Introduction

Something descriptive here.

Costs

All costs associated with this campaign.

Hard Costs How much money have you spent on this campaign, outside of recurring costs? For example, if you paid $300 for work on your website, and $10/month to host it, the $300 is considered a hard cost, and the $10/month is the recurring cost.

Recurring Costs This is the amount you pay every month/quarter/year for the campaign.
Labor Costs Time is money! This is the amount of your (or your staff's) time, times their billing rate.

Time entries (tasks) related to this Campaign, along with the associated costs of that labor.

KPI stands for Key Performance Indicators.

These are the metrics by which you determine the success or failure of your campaigns.

Leads The number of leads that this campaign has created.
$/Lead How much does each lead cost you, on average, for this campaign?
Conv% What is the conversion rate for this campaign? For example, a converstion rate of 50% indicates that 50% of leads from this campaign convert into a client.

These are the metrics by which you determine the success or failure of your campaigns.

Billed ROI What is the return on investment (ROI) for this campaign? Good marketing campaigns should bring you 5x your investment, so if you invest $1000 in a campaign, you would expect a return of $5000 in business. The billed ROI tells you what the ROI is based on your billed amounts.
Collected ROI tells you the ROI for your campaign based on paid invoices. The is the more important of the two numbers, as it tells you the TRUE value of this campaign. A campaign that brings you lots of clients that do not pay their bills is a terrible campaign!